Conference on Mobile Content Summit 2011

Conference on Mobile Content Summit 2011
To be held on 25 February 2011, Shangri - La, New Delhi, India

“Determining successful strategies to identify the impact of mobile content to generate ARPU”

The mobile communications industry is one of the most volatile and a vibrant industry in today's increasingly globalized economy. Over the last decade, several strategies and business models with regards to mobile content have been altering the dynamics of this industry and continuously redefining the
strategies of the players involved.

This years Mobile Content Summit promises to explore future developments and provide valuable insights into the hottest topics surrounding mobile games, music, multimedia, messaging, TV, advertising and marketing. This conference will cover the latest business models and strategies from content owners, content aggregators, operators, agencies and technology companies focused on consumer content. This unique conference agenda that puts meeting and building business first speed networking is the innovative, exhilarating, rapid and highly effective way to meet fellow conference delegates and industry peers in every
session. Virtue Insight's Mobile Content conference will analyze the newest development in content and applications industry. As a participant you will identify the strategies, and movements of the key players. By attending this event you will discover the benefits that mobile content will bring to each player in the mobile
industry value chain.

This event will gather representatives of the mobile operators, wireless industry, application providers, manufacturers, content providers and the relevant people from the mobile industry to discuss and view future prospects of mobile content.

It gives me immense pleasure in welcoming you to Virtue Insight's Mobile Content Summit 2011 and I wish you all the very best.

Key Speakers

* NK Goyal, President, CMAI (Communication & Manufacturing Association of India)
* Suresh Jayaraju, Vice President, Head - New Age VAS, 3G Services, Reliance
* Chandan Ghosh, Head Operations - Carriers & Enterprise Business, Aircel
* Sunzay Passari, Vice President - VAS & Devices, Essar Teleholdings & BPL Mobile Communications
* TV Ramachandran, Resident Director, Regulatory Affairs & Govt. Relations, Vodafone
* Ravi Gandhi, Vice President Corporate Regulatory, Airtel
* Satyen N Gupta, Chief Regulatory Advisor, BT
* R.N.Prabhakar, Former Member, TRAI (Telecom Regulatory Authority of India)
* Joy Bhattacharjya, Team Director, Kolkatta Knight Riders
* Amit Dev, Co-Founder & Jt. Managing Director, ThreeG TV
* Deepak Halan, Group Business Director, IMRB
* Angad Bhatia, CEO, Xpert Media Technology
* Rajesh Chharia, President, ISPAI (Internet Service Providers Association of India)
* Anil Prakash, Secretary General, IPTV India Forum
* T.R. Dua, Deputy Director General, COAI (Cellular Operators Association of India)
* Naresh Ajwani, President, CCAOI (Cyber Cafe Association of India)
* Vijay Madan, Former Executive Director & Chairman Board of Directors, C- DOT (Centre for Development of Telematics)
* S.N. Zindal, Chief Research & Development Officer, BITS Pilani (Former Director General, ACTO)

Key themes discussed at this Summit

• What is the size of the Indian mobile content and services market?
• What are the key applications and content that Indian users are willing to pay for?
• What is 'recyclable' content? How can they re-generate and increase ARPU?
• What is the major role of mobile operators in delivering mobile content?
• What is the major missed opportunity of the mobile operators to date?
• Grabbing the 3G opportunity: regulation, network deployment, business models
• Revenue sharing models between carriers, aggregators and content owners
• What is the off-portal content’s effect on the mobile telecom industry?
• How advertising can help make content more affordable for customers?
• Analyzing revenue generating models in mobile internet, advertising, games, LBS, entertainment & banking
• How much of an issue is usability and quality & how does it affect user experience?
• Strategies on boosting the penetration of mobile VAS usage in smaller cities and rural areas.
• Positioning yourself in light of new market entries
• Current situations and future predictions
• Evaluation of the mobile solutions employed in today’s market
• How much will consumers pay for mobile TV entertainment and what services do consumers want on their devices?

Why should you attend:

Mobile Content Summit 2010 - “Determining successful strategies to identify the impact of Mobile content to generate ARPU”
Get more from the event, with a broader scope bringing the whole communications value chain together dedicated networking drinks time meet the leading international vendors. Expand your knowledge Get more from the event.


8:30 – Coffee and registration

09:30 – Morning Chair’s opening remarks

NK Goyal, President, CMAI (Communication & Manufacturing Association of India)

EXAMINING THE MOBILE CONTENT MARKET

09:40 – Morning Keynote Address: An Analysis on the significance of mobile content market

• Market situation: revealing the key revenue drivers
• What is the role of content providers in the new business ecosystem?
• Find out more on mobile content’s key drivers of success
• What services can the content aggregators offer or sell?
• What kind of content will provide tomorrow’s revenue stream?

10:20 – Rich Media – the next horizon in mobile content

• Content models - from wallpapers to video
• What key operator enabling services will be crucial to the development of the mobile content industry?
• How are billing models evolving to respond to the growth in rich media content?
• What will be the role of mobile advertising?

11:00 – Morning coffee & Discussion

CHALLENGES & UPCOMING OPPORTUNITIES

11:20 – Panel Discussion: Containing the Content – Challenges and Opportunities

• Is content 'use once' only? Does content leak? How can we contain the content?
• What is 'recyclable' content? How can they re-generate and increase ARPU?
• How can we help in moving content across different domains?
• What's the place of UGC in the fixed and mobile domains?
• What are the most likely sources of UGC?

Moderator –

NK Goyal, President, CMAI (Communication & Manufacturing Association of India)

Panelists –

Chandan Ghosh, Head Operations - Carriers & Enterprise Business, Aircel

Manikantan C, Head- Music, Team M-Entertainment, Airtel

11:50 – Panel Discussion: – Creating avid Advertising / Marketing content for consumers

• Tracking the success of a mobile advertising/marketing campaign
• Social networking and interactive services guidelines & implications for service providers
• What defines a great mobile content interaction?
• Leveraging, partnerships with mobile search companies to optimise traffic
• Improving User-Generated Content & getting the best out of it?

Moderator –

Panelists –

12:20 - How can Operators Act to Drive Mobile Communities on their Portals?

• Should operators assume a role whereby they direct traffic to data-thirsty communities?
• Are the portals over-burdened already with communities? Should operators encourage sites to move 100% off-portal?
• How can operators act strategically to increase consumer loyalty and retention?
• Currently viewed as a gimmick and innovative, how can operators help to maintain the momentum and bring mobile communities to the mainstream?

Suresh Jayaraju, Vice President, Head - New Age VAS, 3G Services, Reliance

13:00 – Networking luncheon

Afternoon’s Chair Opening Remarks

Deepak Halan, Group Business Director, IMRB

BUSINESS MODELS

14:00 – Afternoon Keynote Address: Raising the content discovery options for the end users

• Will mobile websites become a commonplace convention for all businesses?
• Are carrier decks becoming so overcrowded which makes the end users to struggle to discover content?
• What mediums work best when marketing off-deck content? What are the benefits of content preloading on handsets, SMS, MMS, couponing, and barcoding in directing user’s off-deck?
• How do mobile communities enable users to discover content?

14:30 - Panel Discussion: Targeted multi-channel content - advertising - additional revenues for Mobile TV and new challenges for Multi-channel Advertising

• An analysis on the shift in the advertising market
• What are the current challenges and opportunities for the operators?
• What is the potential of sponsored services and targeted advertising?
• An examination on the business models for mobile advertising?
• Find out the challenges, requirements and solutions for multi-channel advertising

Moderator –

Anil Prakash, Secretary General, IPTV India Forum

Panelists –

T.R. Dua, Deputy Director General, COAI (Cellular Operators Association of India)

Amit Dev, Co-Founder & Jt. Managing Director, ThreeG TV

Joy Bhattacharjya, Team Director, Kolkatta Knight Riders

Rajesh Chharia, President, ISPAI (Internet Service Providers Association of India)

15:00: Bringing mobile content to the consumer

• Exploring the key business models for mobile content
• What defines a great mobile content experience?
• What is the best way to deliver content? Who is doing it?
• Examining the potential for creativity in the mobile space
• How is technology impacting content production and delivery?

Zubin Jimmy Dubash, Vice President VAS, Tata Teleservices

15:30 – Afternoon’s Coffee & Discussion

INDUSTRY STANDARDS & GUIDING PRINCIPLES

15:50 – Panel Discussion: - Regulator’s Point of view

• Regulators’ perspective on the current regulations to facilitate mobile VAS
• A Review on the revenue sharing model between operators and content providers
• Is there any need to review & reframe the regulations on VAS to build a prospering ecosystem?
• Lessons to be learned for the operators

Moderator –

R.N.Prabhakar, Former Member, TRAI (Telecom Regulatory Authority of India)

Panelists –

TV Ramachandran, Resident Director, Regulatory Affairs & Govt. Relations, Vodafone

Ravi Gandhi, Vice President Corporate Regulatory, Airtel

Satyen N Gupta, Chief Regulatory Advisor, BT

Vijay Madan, Former Executive Director & Chairman Board of Directors, C- DOT (Centre for Development of Telematics)

TECHNICAL IMPACT & USER EXPERIENCE ISSUES

16:30 – Panel Discussion: The challenges and benefits of providing a great mobile user experience with the best content

• What do digital customers really want and what defines a great mobile content experience?
• Designing digital media products and services with a user in mind
• What changes would bring about the most enhanced user experience?
• Who owns the relationship and what happens when it breaks down?
• Guaranteeing profitable content becomes profitable mobile content.
• Purchasing news content, micropayments & consumer goods over mobile

Moderator –

Panelists –

Sunzay Passari, Vice President - VAS & Devices, Essar Teleholdings & BPL Mobile Communications

Angad Bhatia, CEO, Xpert Media Technology

Naresh Ajwani, President, CCAOI (Cyber Cafe Association of India)

S.N. Zindal, Chief Research & Development Officer, BITS Pilani (Former Director General, ACTO)

17:00 - Chairperson’s closing remarks and end of conference

Deepak Halan, Group Business Director, IMRB

17:10 – Networking Drinks Session

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