The Top 10 Confectionery Companies.

This report profiles the leading players in the global confectionery industry. In this report the confectionery industry is categorized as follows:

• Chocolate: molded bars, boxed chocolate, chocolate countlines, novelties and chocolate straightlines;
• Sugar confectionery: caramels and toffees, hard boiled sweets, gums and jellies, medicated confectionery, regular mints, and power mints;
• Gum: sugar free gum, regular chewing gum, functional chewing gum and bubblegum;
• Cereal bars: sports and energy bars and other bars.

This report analyzes the global confectionery industry in terms of market size (estimated based on on-trade sales), key drivers and resistors, trends and competitive positioning of top 10 players in the global confectionery market. It includes profiles of the top 10 companies in the industry and also includes a brief summary of other major players. The current ranking evaluates confectionery companies based on their performance using the following intelligence metrics:

• Each company’s financial performance in the global confectionery market;
• Each company’s growth strategies and major acquisitions and divestments in this market;
• Business-related strengths and weaknesses of these companies, and insights into the opportunities and threats facing them.

Key features of this report

• Market dynamics of the global confectionery market during the period 2008-13.
• Key market drivers and resistors.
• Trends of the global confectionery market.
• Identification of the top 10 players in the global confectionery market .
• Performance of top 10 confectionery companies during 2004–08.

Scope of this report

• Learn from the strategies of the global confectionery companies to target future growth markets effectively, avoid their mistakes, replicate their successes and learn of the threats they face.
• Benchmark your performance against the leading confectionery companies by comprehending their strategies.
• Understand the major issues affecting the global confectionery market.

Key Market Issues

• Rising prices of cocoa: Significant increase in the price of cocoa during 2004–08 due to slow down in cocoa beans production in Ivory Coast, Africa led by poor weather conditions and under-investment in the region has adversely affected the margins of the players in the industry.
• Article 13 health claim regulation: Increasing compliance requirements from regulatory authorities such as the European Food Safety Authority’s impending Article 13 health claim regulation mandating all functional claims on confectionery to be validated with scientific facts may restrict the scope of new product development.
• Health concerns: Negative health perception related to conventional confectioneries hinders the development of the industry.

Key findings from this report

• Business Insights forecasts that the global confectionery market will grow at a CAGR of 3.1% during 2008–13 to reach a total value of approximately $171bn in 2013.
• The dominance of chocolate category in the confectionery industry is primarily driven by the fact that it is usually sold at a higher price, whereas most forms of sugar confectionery are low-value items, particularly within the emerging markets.
• Depth in product portfolio, strong foothold in the US and Western European markets and acquisition of Wm. Wrigley Jr. (Wrigley) in 2008 have contributed to the dominant position of Mars in the global confectionery industry.
• Anti-trust concerns may force Nestlé to divest some brands in the UK market if it successfully acquires Cadbury.

Key questions answered

• What was the market size of the global confectionery industry by value and volume in 2008?
• What will be the estimated market size of the global confectionery industry during 2009-13?
• What are the trends in the global confectionery industry?
• Who are the top 10 players in the market?

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