Hong Kong is one of the most competitive and mature telecoms markets in the Asia-Pacific region. Although Hong Kong operators have traditionally received more revenues from post-paid services, prepaid is becoming increasingly important, and more prepaid services and applications are emerging. This report shows the current status, competitive environment, KPIs, operators’ offerings, and future trends of the Hong Kong prepaid mobile market.
Table of Contents :
Executive summary
In a nutshell
Key messages
Hong Kong prepaid market overview
Hong Kong telecoms market
Hong Kong’s telecoms market is mature and competitive
Prepaid market size
Prepaid subscriber base
Locals
Visitors
Hong Kong prepaid application process and channels
Prepaid services purchase process and sales channels
Mobile number portability processes and channels for prepaid services
Prepaid market trends
Hong Kong mobile forecast
Hybrid plans are emerging
More prepaid services such as mobile broadband will emerge
Prepaid services for travelers in the greater China area will be more popular
Prepaid market competitive landscape
Local prepaid mobile market competition
Challenges from operators outside Hong Kong
Operators in mainland China
The threat from China Mobile
China Unicom is also a rival
Operators in FDH countries such as the Philippines
Prepaid operators and strategies
CSL
Hutchison
China Mobile Hong Kong
PCCW Mobile
SmarTone-Vodafone
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