Mobile broadband in South & Central America

South & Central American markets are set for a broadband explosion, driven almost exclusively by mobile broadband. Unlike mature markets, operators have focused on the consumer mass market at an early stage of deployment. However, technology choices, pricing strategies, and spectrum limitations are challenges that operators must address to effectively compete in this increasingly crowded market.

Table of Contents :

Executive summary
In a nutshell
Key messages
Market overview
Mobile broadband in a regional context
Market development: current state of play
Service provider strategies
Target audiences
Large-screen devices
Small-screen devices
Pricing
Substitute or complement
Prepaid versus post-paid
Challenges to market development
Low computer penetration
Heavy data traffic
Understanding speed limitations
Broadband technology mix
Fixed broadband
HSPA
WiMAX
LTE
Regulation
Spectrum
Spectrum caps
Spectrum re-farming
Ovum market forecast
Mobile broadband growth forecast


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