Location-based Services: Solutions and Market Opportunities

This report bundle is by far the most comprehensive research covering the market for Location-based Services (LBS) solutions and market opportunities. It covers cellular mobile location determination and related services as well as other location methods such as RFID. It includes research that covers market opportunities, company analysis, solution analysis, emerging opportunities, market verticals, and more.

See Table of Contents for complete list of areas covered.

Audience:

* LBS executives
* Market research divisions
* LBS research analysts
* Corporate and governmen

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Restructuring and 3G New Dimensions for China Telecom Sector

China owns the world’s largest telecommunication networks in terms of both network capacity and number of subscribers. One of the core industries of the country, the telecom industry has experienced double-digit growth in the past decade. And the recent move by the government aimed at restructuring the domestic telecom industry has brought around a wave of rapid development and deployment of telecom infrastructure throughout the country, according to “Restructuring and 3G - New Dimensions for China Telecom Sector”, a recent market research report.

The move has ended with three players on the domestic telecom industry, China Telecom, China Mobile and China Unicom. These operators have been planning to invest billions of dollars into the development of world-class telecom infrastructure in the country. This has led to the growing demand for convergence, allowing operators to optimally utilize their existing networks while offering new set of telecom services, such as fixed-line, voice, TV and broadband.

The government’s move to finalize issuance of 3G licenses in the first week of January 2009 is further anticipated to boost investment into the Chinese telecom market. The convergence of telecom networks, digital TV networks, and the Internet, combined with deployment of 3G networks in the country, will create tremendous opportunities for both domestic and foreign players in the telecom service industry.

“Restructuring and 3G - New Dimensions for China Telecom Sector” provides extensive research on the rapidly growing Chinese telecom market. It provides detailed analysis on the fixed-line telephony, mobile telephony, Internet and broadband market in the country, coupled with its current performance and future prospects.

The study looks at how telecom operators’ strategies and government support could be used to bridge the growing economic and social divide between rural and urban areas. It also offers five year industry forecast (2009-2013) on the following telecom segments:

Fixed-line (Subscribers and Penetration)
Mobile (Subscribers and Penetration)
Internet (Users and Penetration)
Broadband (Subscribers and Penetration)
IPTV
Mobile TV
WiMAX
IT Spending in Telecom Industry
Laptops
Mobile Phone Sales
Value-added Service
Network Security Product
Online Game Market
Online Advertisement Market

Various players studied in the report include:

China Telecom Corporation Limited
China Mobile Limited
China Unicom (Hong Kong) Limited

This report has been made to give clients an insight into the status of emerging technologies, subscriber growth, handset sales, market share, market penetration, opportunities and roadblocks, and future scenario of the Chinese telecom market

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Emerging Rural Mobile Market in India

The Indian mobile market has been continued to witness rapid increase in its subscriber base over the past few years, largely due to the declining mobile tariffs and availability of low cost handsets in the country. The country saw addition of an average of around 10 Million subscribers per month in its mobile subscriber base during 2008 with penetration approaching saturation in urban India. With this, mobile operators in the country are now vying rural India as their next area for growth in the near future. Meanwhile, a number of mobile handset manufacturers have been working to cover the untapped rural mobile market, which will be the major driver for Indian mobile market in coming years.

According to our latest study on sector called, “Emerging Rural Mobile Market in India”, the mobile market in rural India has significant potential with number of subscribers anticipated to grow at a CAGR of around 32% during 2009 to 2012. The report thoroughly discusses about the factor which will drive the growth of rural mobile market over the forecasted period.

Our research highlights that the success mantra for rural mobile market in India lies in the operators’ service pricing models coupled with the availability of low cost handsets that support affordable access for rural areas. It is forecasted that sales of mobile handsets in rural India will grow at CAGR of around 17% from 2009 to 2012. Availability of low-cost battery efficient handsets will drive the future sales in this segment.

This report covers various aspects of the Indian rural mobile market. It gives detailed analysis of the rural mobile market in terms of total subscribers, subscribers by technology and service providers. Each section sufficiently explains the current and future market trends, and developments in the Indian rural mobile market. Our research foresees immense opportunities for various industry players including mobile operators and handset manufacturers.

Besides this, we have also comprehensively analyzed the mobile market in metros and in various circles, rural mobile penetration in different states helping the clients to understand the mobile market trends and developments across the country. The study also evaluates various strategies that will boost the rural mobile market in India.

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Global Top 10 Mobile Phone Companies Industry, Financial and SWOT Analysis

This report analyzes the global mobile phones market in terms of market size (estimation based on number of shipments to end-users, including both new uptake and renewal purchases), key drivers and resistors, trends and competitive positioning. It includes profiles of the top ten companies in the industry along with 5-year financial analysis and in-depth SWOT analysis.

Scope

* Performance of the global mobile phones market on the basis of sales, volume and respective growth patterns over the past five years
* Obtain descriptive profiles of the top ten leading players including strategic initiatives undertaken in the last 12 months
* Analysis of the Strengths, Weaknesses, Opportunities and Threats of the top 10 mobile phone companies along with business overview and financials
* Benchmark the performance of the top 10 players for the past five years; includes revenue comparison, profitability analysis, industry-specific ratios


Highlights

The global mobile phones market generated total revenues of $114.3 billion in 2007, representing a CAGR of 12.8% for the period spanning 200307.

Market consumption volumes increased at a CAGR of 21.3% from 200307, to reach a total of over 1 billion units in 2007.

The performance of the market is forecast to follow a similar pattern, with an anticipated CAGR of 12.1% for the five-year period 200712, which is expected to drive the market to a value of $202.7 billion by the end of 2012.

Reasons to Purchase

* Save time, money and resources on analyzing the top 10 mobile phones companies using this report
* Analyze the global mobile phones market with key industry metrics including market value, market volume, and growth forecasts
* Assess the intensity of competition based on the 5-forces model including degree of rivalry, substitutes, new entrants, buyer power and supplier power


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Mobile broadband in South & Central America

South & Central American markets are set for a broadband explosion, driven almost exclusively by mobile broadband. Unlike mature markets, operators have focused on the consumer mass market at an early stage of deployment. However, technology choices, pricing strategies, and spectrum limitations are challenges that operators must address to effectively compete in this increasingly crowded market.

Table of Contents :

Executive summary
In a nutshell
Key messages
Market overview
Mobile broadband in a regional context
Market development: current state of play
Service provider strategies
Target audiences
Large-screen devices
Small-screen devices
Pricing
Substitute or complement
Prepaid versus post-paid
Challenges to market development
Low computer penetration
Heavy data traffic
Understanding speed limitations
Broadband technology mix
Fixed broadband
HSPA
WiMAX
LTE
Regulation
Spectrum
Spectrum caps
Spectrum re-farming
Ovum market forecast
Mobile broadband growth forecast


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3G migration strategies in China

In order to continue the strong mobile revenue growth seen in China, operators are driving 2G to 3G migration in saturating urban markets. In the medium term, 3G mobile data and value-added services are the path to urban revenue growth. However, operators will need to rethink their 3G data pricing to achieve their ambitions.

Table of Contents :

Executive summary
In a nutshell
Ovum view
Key messages
External environment facilitates growth
Lack of 3G differentiation makes migration expensive
Mobile broadband is a key revenue growth driver
The three operators should differentiate their growth strategies
Invest in value-added services
External environment facilitates growth
Regulation
Mobile number portability
LTE licenses
Economic environment
User behavior
Growth differs in rural and urban markets
Connections moving to 3G in urban regions, leaving 2G to rural areas
Data revenues drive growth in urban regions
Operators’ 2G to 3G migration strategies
Consistent voice pricing and 3G service subsidies
Consistency in 2G and 3G voice pricing strategies
3G subsidy policies used to differentiate from 2G
Strong reliance on subsidies to drive 3G growth
China Mobile TD-SCDMA handsets focus on low- to mid-spending users
China Telecom CDMA2000 handset prices range from the mid to high end
China Unicom WCDMA handsets at reasonable prices
Heavy subsidies for 3G handsets
Data pricing facilitates dramatic growth of mobile broadband
Keep it simple
Volume-based versus time-based data pricing
Low-priced data plans are a key driver of 3G growth
Loyalty plans help to retain existing users
Recommendations for operators in China
China Mobile
China Telecom
China Unicom
Value-added services opportunities
Application stores
Advertising services
E-commerce


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Green Telecom Networks

Fixed and Mobile Telecommunications Networks: Energy Efficiency, Renewable Energy, Recycling and Reuse, and Carbon Emissions Reduction Opportunities

As an ever increasing number of people around the world become connected by fixed and mobile telecommunications networks, the challenges related to providing electricity to these expanding networks are becoming greater as well. Energy costs are among the largest operating expenses for network operators, and energy consumption from telecom networks is an increasing contributor to global greenhouse gas (GHG) emissions.

Faced with these economic and environmental realities, network operators and their equipment vendors have embarked on a series of new initiatives to improve the energy efficiency of telecom networks and reduce their associated carbon emissions. These efforts include dramatic reductions in the electricity required to power network elements, the integration of renewable energy sources such as solar and wind, more energy efficient practices for data center operations, and a greater focus on recycling and reuse of network equipment. Pike Research’s analysis indicates that these initiatives are likely to result in a significant reduction in energy-related operating expenses in addition to a dramatic decrease in GHG emissions related to telecom network operations.

This Pike Research report analyzes the business opportunities, technology requirements, and environmental impacts of green telecom initiatives on a worldwide basis. The report examines the tools and practices available for fixed and mobile network operators to lower their operating expenses, reduce their carbon emissions, and improve the total cost of ownership for their networks. Detailed market forecasts include energy efficient network infrastructure capex spending, adoption of renewable energy power sources, and carbon emissions reductions for fixed and mobile networks in addition to telecom data centers. Profiles are also provided for key network operators and vendors.

Key questions addressed:

*

Who are the leading providers, OEMs, and technology companies that are driving green telecom initiatives?
*

What are some of the best practices being implemented today?
*

What is the impact of green telecom on emerging markets versus developed markets?
*

What is the business case for green telecom, and which components have the most impact on ROI?
*

What is the market opportunity for green telecom in terms of capex spending?
*

How large is the opportunity for renewable energy in telecom networks?
*

What is the potential for carbon emissions reduction through green telecom initiatives?

Who needs this report?

*

Telecom equipment vendors
*

Network operators
*

Systems integrators
*

Renewable energy companies
*

Government agencies
*

Investment community
*

Industry associations
*

Standards organizations

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Is Contactless the Key that Unlocks the Potential of Mobile Payments?

Is Contactless the Key that Unlocks the Potential of Mobile Payments? (Analyst Insight)

Card schemes and a minority of issuers are making concerted efforts to extol the virtues of contactless solutions in order to stimulate not only awareness and uptake among consumers, but to encourage implementation and promotion within retailers too.

Scope

*This brief provides an overview of the market for contactless mobile payments.

*Ovum assesses both card-based and mobile-based contactless payment mechanisms.

*The brief predominately focuses on the UK, but the conclusions are relevant to other countries.

Highlights

Trials are slowly giving way to the full roll-out of contactless payments using card technologies. However, contactless cards (and associated payment terminals) are a small proportion of the total market. Contactless-enabled mobile devices are equally rare at the present time.

Achieving détente between key parties in the value chain such as card networks, issuing banks, merchant service providers and retailers over the issue of commercial fee structures is a herculean task.

Contactless forms one pillar of mobile payments, but it is not the key one for banks to concentrate on in 2010. Instead, focus should be given to stimulating m-commerce activities.

Reasons to Purchase

*Understand the current and future development of contactless as a mobile payment mechanism.

*Gain insight into the barriers to the growth of contactless payments.

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How will mobile backhaul evolve with move to higher radio access speeds?

How will mobile backhaul evolve with move to higher radio access speeds?

In this presentation, Ovum looks at the growth of the mobile market and its impact on mobile backhaul. We also examine trends in mobile backhaul networks and products.

Table of Contents:

Growth of mobile market and impact on mobile backhaul (MBH)
Mobile backhaul network and product trends

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Mobile viruses how real is the threat?

Mobile viruses how real is the threat?

Introduction

The threat of mobile viruses malware is not new, but to date, actual attacks on mobile devices have been few and far between. But with more and more consumers using smart phones, and banks offering increasingly function-rich services on mobile devices, the threat is becoming more serious.

Scope

*Retail banks and other financial services providers, as well as technology providers

*This brief provides an analysis of the threat posed to mobile banking and payments by viruses and other malware

*This brief includes recommendations for banks and technology providers on what action should be taken

Highlights

More and more consumers are using their mobile devices to access banking and payment services. Increasing richness in available functions add to the attraction for the customer and make them ever more appealing targets for criminals.

The volume of actual incidents has been low to date, but industry must act now to ensure the threat doesn't turn into a reality that puts at risk mobile devices as well as back-end systems.

Reasons to Purchase

*This research provides a realistic assessment of today's risk levels, and how these are changing

*This research includes analysis of why the mobile channel requires a different approach to security from the internet channel

*This brief includes recommendations on what companies should do to mitigate the risks arising from mobile malware

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Apple iPad: New Standard for Mobile Computing and Wireless Expectations?

The Apple iPad is an innovative computing tablet that is expected to cause a substantial ripple in information technology in the area of notebooks and wireless communications. Its allure lies in its technological innovations, purported to provide the ultimate web and computing experience in a simple, portable package. Brand loyalty among Apple customers will certainly make up the bulk of initial sales, and the innovative design will lure many new customers, but will the iPad redefine computing and telecommunication standards sufficiently to garner a following of investors and IT developers, or does Apple's initial success represent an unsustainable spike in sales?

Key Benefits:

Discover the actual utilities and possibilities of the wireless and other technological innovations of the Apple iPad. Use social and economic market trends as guides for development, and anticipate industry opportunities as applicable.

Questions Answered in Report:

What makes the iPad unique among recent Apple products and other tablets on the market?
In which areas can the wireless communications and IT industries take advantage of development opportunities?
How do market analyses apply to these industries?
Should these industries anticipate further iPad and "iPad-like" innovations in the near future?

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