The Middle East region is on the cusp of rapid growth in mobile broadband services. Most operators are still exploring different approaches in positioning, targeting, marketing, and pricing these services. This study explores the key issues that Middle East operators face in the mobile broadband space and their approaches to addressing them.
Table of Contents :
Executive summary
In a nutshell
Key messages
Market overview
Significant regional variation
Service provider strategies
Target audiences
Large- and small-screen devices
Pricing
Substitute versus complement
Prepaid versus post-paid
Tariffs and offers
Comparison tables
Bundled laptops
Broadband technologies
Mobile broadband growth
HSPA
WiMAX
LTE
Fixed broadband
Market development
Regulators
Future outlook
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